ESSMA Connectivity survey

Over recent years, the importance of connectivity increased enormously. A fast and stable connection is valued by all fans and helps in creating a better fan experience. ESSMA is conducting a connectivity survey amongst its members to get a better understanding of how European stadiums value connectivity and the possibilities for the future.

This survey is divided into 3 main categories:

  • General Info
  • Wi-Fi
  • 5G

We'd like to ask you to complete this survey, which should take you no longer than 20 minutes, to the best of your knowledge. Thereby helping us to identify trends and best practices in European stadiums and ultimately creating a benchmark report with practical examples.


We thank you for participating and hope to see you soon at one of our ESSMA events.

There are 24 questions in this survey.

General information

Is there a demand from fans for connectivity in the stadium?
Why do you think it is important to have connectivity in the stadium?
For VIPs and partners
To get younger fans to the stadium
For all fans can be connected
Part of our commercial strategy
Which services in the stadium are currently linked to connectivity? (e.g. stadium app, cashless payment, security, pre-ordering...)

Do you ever receive complaints about connectivity in the stadium? Please specify.


To whom do you currently offer Wi-Fi in the stadium? Select all that apply.
General public
Staff & players
Does your stadium infrastructure limit you to introduce Wi-Fi?

Do you see Wi-Fi as the best system to enhance the fan experience?

Do you often receive complaints about the fact that you don't offer Wi-Fi for VIP and the general public?


Are you thinking of introducing 5G in your stadium in the near future?
Which statement best describes your current knowledge about 5G systems?
What would be the main advantages of having 5G in the stadium?
Increase in level of services (e.g. apps, streaming, pre-ordering, personalised offers...)
Improved connectivity (in terms of reach and stability)
Respond to higher data consumption by fans
What would be the club's business model behind implementing 5G (if this is applicable)?